As the inventor of both the modern hotel and nightclub, Schrager observed a simple but profound fact of modern life: enjoyment of life’s pleasures and luxuries is usually compromised by the time, expense and burden of details in arranging for them. 40 Bond is a response to this dilemma. These are not merely apartments with hotel services such as room service or maid service, they are much more than that. They are homes designed specifically to meet the needs of modern people and the clamor of modern city life. Schrager believes that true luxury is not merely the ownership of material possessions, but is to be able to do whatever you want whenever you want. 40 Bond allows just that.